App My Community, a provider of mobile app solutions for RV resorts, campgrounds and multiple other communities, is pleased to announce the appointment of Bobby Sorden as chief marketing officer (CMO), effective Jan. 1, according to a press release.
In his new role, Sorden will oversee all marketing strategies, company growth and industry partnership efforts.
“With Bobby, App My Community will continue its mission to empower the outdoor hospitality industry with innovative mobile technology that enhances guest engagement,” stated the release.
Bobby Sorden brings extensive experience in marketing, branding, and business development. He also has a strong background in the outdoor hospitality industry, having founded and still operating Suppliers Spot, a platform designed to connect RV park and campground owners with industry suppliers.
“We are thrilled to welcome Bobby to the team,” said Joe Duemig, CEO of App My Community. “His proven track record in scaling marketing efforts and building impactful partnerships makes him the perfect fit to execute our company strategy as we continue to expand worldwide.
Sorden expressed excitement about his new role, stating, “I am excited for this new endeavor with App My Community and look forward to the journey ahead. The possibilities are endless, and I can’t wait to see what we can accomplish together!”
App My Community provides customizable mobile app solutions designed to keep guests informed in real time about activities, resort amenities, announcements and community resources. With an intuitive platform and robust features, it has become a trusted partner for RV parks and campgrounds of all sizes to enhance the experience for both their guests and to improve efficiency for their teams, according to the release.